Ronaldinho's deal with Coca-Cola ended after he was caught sipping a Pepsi in a news conference.

 Ronaldinho stunned Coke chiefs by turning up at a press conference and sipping nonchalantly from a can of their arch-rivals' fizzy pop. Furious bosses at the Atlanta-based firm immediately demanded that the plug be pulled on his huge endorsement deal, according to a report in the 'O Estado de Sao Paulo' newspaper.

"The fact that the player has appeared with a can of Pepsi was the straw that broke the camel's back," Coca Cola marketing chief Marcelo Pontes told the paper. "The sponsorship had become embarrassing."
Embarrassing, sure. But is this display of brand disloyalty stunning? Ronaldinho has always been Pepsi: